Puma and United Legwear & Apparel Co., LLC (ULAC) announced that they entered into a licensing agreement in North America for the production, sales, marketing, and distribution of Puma swimwear for men’s, women’s and kid’s.
United Legwear & Apparel Co. will launch the swimwear line in the first quarter of 2023 in retailers across the U.S and Canada.
The swimwear collection will include:
- rash guards,
- one-piece suits,
- two-piece suits,
- board shorts, and
- trunks in an assortment of colors and styles.
“As a company, we strive to be at the forefront of performance, innovation and style,” said Bob Philion, president and CEO, Puma North America. “Partnering with ULAC for this strategic growth initiative in North America will allow us to expand our offerings to our customers while staying true to our core values and focus as a brand.”
Isaac E. Ash, founder, president and CEO of United Legwear & Apparel, Co., emphasized the new license’s importance as a key component of the strategic partnership.
“The launch of Puma swim is an exciting next step in the growth of our joint-venture partnership with Puma and allows us to leverage the current brand heat in the market. We see swimwear as a key strategic category with tremendous growth opportunities for Puma. ULAC is proud to partner with Puma for the past 20 years, and we look forward to continued success and collaboration as we expand our footprint together.”
Photo courtesy Puma