Puffin Drinkwear hired Tory Upham as CEO, succeeding the company’s interim CEO, Scott Allan.

Upham was the president of CushCore and Kreft Moto, sister cycling companies. Before that, he was the global general manager at Dakine Equipment and spent nearly ten years with Exxel Outdoors.

Tyrone Hazen, Puffin Drinkwear founder, said, “We’re thrilled to have Tory joining our team. With his previous experience as a leader in the outdoor, sporting, and action sports industry as well as being business savvy, he is the ideal candidate to take Puffin Drinkwear to the next level.”

Photo courtesy Puffin Drinkwear