Project Bike Tech (PBT) hired Jeff Donaldson as its new executive director, replacing Mercedes Ross, who held the position for eight years, and is transitioning into a new role with PBT focused on “fundraising and community connection.”

Donaldson is a 28-year industry veteran of the cycling industry. Before PBT, he was the Director at Barnett Bicycle Institute and Quality Bicycle Products’ at U of Q. He has held positions in retail, on professional racing teams and working for industry suppliers.

PBT said Donaldson’s “passion for all things bicycle-related aligns perfectly with Project Bike Tech’s mission.” He reportedly believes the PBT program “can play an integral part in defining the future of the bicycle industry, as well as many other STEM industries that PBT can introduce young people to through their efforts.”

Mercedes Ross oversaw a period of expansion for PBT as executive director. The organization went from eight schools in one state to 40 schools in 15 states under her leadership, and she said she is “thrilled to have a new title (director of awesome) and will be focusing on Project Bike Tech development and fundraising efforts henceforth.”

“Jeff and I have worked together in the bike industry for over eight years,” said Ross. “I have no intention of leaving. I am committed to seeing PBT through its next phase, and I feel Jeff leading that charge is the right move. I’ve always been happiest promoting PBT to the world, visiting schools, raising awareness and money to move that mission forward. I’m an excellent wing woman. I feel that as a team we will take Project Bike Tech to the next level.”

“I’m very excited to join the team at Project Bike Tech,” said Donaldson. “PBT’s mission falls right in line with my values, and working alongside Mercedes to help the organization continue to grow is an exciting new professional chapter for me. I recognize the amazing investment of work and passion that Mercedes and the entire team have made to grow it into the positive force that it is now. I’m honored to have been chosen for this role, and I’m eager to start.”

Project Bike Tech “uses bikes and bike mechanics as a conduit to teach core academics, enhance lives, create career opportunities, and inspire new generations to be passionate about bikes.”

Photo courtesy PBT