Probar has begun supplying its organic energy bars to the UCI WorldTour pro cycling team Tinkoff-Saxo effective immediately. The new partnership will continue through the 2014 Tour de France and remaining cycling season.
Tinkoff-Saxo is one of the most prominent and groundbreaking teams in the worldwide sport of cycling. The team comprises 29 of the world’s most elite cyclists, including Tour de France champion Alberto Contador. Tinkoff-Saxo approached Probar after being introduced to the product independently.
“It’s exciting to see athletes at the top level of the sport gravitating toward products like ours that are plant-based and made with real food ingredients,” said Jason Lambert, Probar marketing director. “We’re thrilled that the Tinkoff-Saxo squad will be energizing their efforts with Probar.”
Team Tinkoff-Saxo Technical Director, Ricardo Scheidecker said the team is excited about bringing Probar onboard Tinkoff-Saxo for the Tour de France and onward.
“Probar was recommended to us and we tested their products extensively,” Scheidecker said. “Our riders were very satisfied with the products and our research showed that Probar met our nutritional needs. The products are easy to eat during the races, taste excellent and additionally Probar’s organic and GMO-free philosophy is in line with ours and also means that we don’t stress the riders’ digestive system.”
Probar will supply Tinkoff-Saxo with Meal bars, Fuel bars, and Bolt chews for the upcoming Tour de France and the rest of the cycling season.
Probar, which is celebrating its 10th anniversary this year, remains firmly committed to delicious, real food solutions by supporting non-GMO and organic agriculture to keep its ingredients recognizable.
