Probar's General Manager, Jules Lambert, has been named the new president of the company, effective immediately.

“Jules Lambert has been with Probar for the past two years and has proven himself to be a natural leader with a passion and vision for growing this unique brand,” said Probar founder Art Eggertsen. Today, Lambert manages a team of 15 employees while training and coaching a number of independent sales representatives. These representatives service the top retailers within the natural grocer, outdoor and cycling markets.

Lambert, who has a background in international business and design, was also instrumental in the development of Probar’s new production equipment. This proprietary machinery has enabled Probar to quadruple the output of bars while also increasing the efficiency of their production process. Lambert is committed to Probar’s expansion and also has his sights set on competing and thriving within the international market.