Pro Hockey Life Sporting Goods Inc. announced plans to open a new megastore this summer in Oakville, Ontario.

The Canadian company that pioneered the hockey megastore retailing experience in North America will open in its fourth hockey megastore concept in the GTA, bringing the total to 23 locations serving communities across Canada.

The Oakville megastore will be located at Dorval Crossing, a vibrant retail power centre, located just north of the QEW/403, west of Trafalgar Road. The latest expansion continues rapid growth that has seen Pro Hockey Life, the biggest hockey centric retailer in the world, open 14 new megastores across Canada in just the last few years.

“This will be our 8th megastore servicing the southern Ontario region and we are thrilled to add Pro Hockey Life Oakville to our GTA market,” said Anthony Fisher, senior vice-president marketing of Pro Hockey Life Sporting Goods Inc. “Pro Hockey Life continues to focus on providing hockey players and enthusiasts with a great place to shop and connect with true hockey specialists who share their knowledge and endless passion for Canada’s greatest game. We bring the excitement and passion of hockey to the retail environment.”

In keeping with Pro Hockey Life’s unique retailing concept, the new store, which is scheduled to open mid-July, will showcase “everything hockey,” from the latest in sticks, skates, protective and accessories to hockey attire, memorabilia and more. Each megastore features large screen TVs that deliver product information, the latest NHL highlights, action and player profiles to create a total hockey experience for shoppers and fans alike.

Pro Hockey Life now operates 24 locations in Canada under three banners (Pro Hockey Life, Sports Rousseau, LEntrepot du Hockey) and is the largest hockey specialty retailer in the world.