Nike, Hurley and Converse have teamed up to open the third of a series of new retail concepts under its Salvation banner at The Malibu Village in Malibu, CA. The 4,000-square-foot location is the third multi-brand space in the U.S. focused on action sports since the company opened 225 Forest in Laguna Beach, CA in July 2009 and Salvation Irvine in November 2009.
The Malibu location is located at the corner of Cross Creek Road and Pacific Coast Highway.
According to Nike’s statement, Salvation offers the consumer the best products from Nike, Hurley and Converse, and a premium shopping experience with a sales staff that demonstrates a passion for action sports, art, music and fashion.
Salvation also offers consumers the unique and exciting opportunity to express their own sense of style and creativity at “The Workshop,” an on-site customization station allowing consumers to create their own custom footwear, apparel and accessories leveraging artwork from artists across all three brands. Consumers can choose items to customize, such as Nike and Converse footwear, Hurley boardshorts and bikinis, tees and bags, providing consumers the power to create products that speak to their individual sense of style. It’s a portal into a design community, both virtual and hands-on, for consumers to share ideas, concepts and bring an artist’s eye to the key items from each of the brands.
In addition, Salvation Malibu will be a part of the Nike community partnership with Stoked Mentoring, which empowers youth to make the world a better place through sport. Store associates will engage in ongoing projects with Stoked, promoting access for kids to action sports, including surf and customization sessions at our Malibu location.
More information is availabled at facebook.com/salvation.nhc.
