Pro Golf of America has appointed Jerry K. Jensen as Vice-President, Special Products of Pro Golf of America. In this new position, Mr. Jensen will be in charge of the launches of both the new MBNA Pro Golf MasterCard and Palm
Springs Country Club, management of the ProGolf.com website, and development of other new revenue sources for the company and its franchisees.
Jensen joins Pro Golf directly from Bank One / FirstUSA, where he held management positions in their Credit Card Marketing Services and Customer Support Divisions. He had previously served as Vice-President of Sales, Marketing and Distribution for Mueller Industries (formerly Mueller Brass Co.) and has extensive management experience with such leading consumer products companies as Beatrice Companies and General Foods.
Pro Golf Chairman Tom Itin stated, “We are excited that Jerry will immediately bring his industry expertise to launch our exciting Pro Golf MasterCard and Palm
Springs Country Club products. We expect his active work with our Pro Golf stores to launch these and other new products and services will significantly increase franchisee revenue opportunities. These value-added programs are designed both to attract new customers as well as build additional loyalty among our current strong base.”
