Prince Sports announced the opening of its inaugural brand store in Wimbledon, London in the heart of Tennis most famous-postcode-SW19.
With the soft launch opening planned for Saturday, June 15th, just in
time for the Wimbledon Championships, the Prince brand store will
showcase the complete line of Prince performance tennis and squash
racquets, footwear, strings, grips, and accessories as well as the
latest line of Prince apparel, Wimbledon-by-Prince and exclusive Prince
SW19 merchandise.
Conveying its image as a premium,
authentic racquet sports brand, Princes flagship Wimbledon store will
offer a unique opportunity for consumers to experience the complete
Prince brand including a racquet tech service center and full racquet
customization service including stringing and re-gripping.
Over
the fortnight of the Wimbledon Championships, Prince will be highly
visible throughout the entire Wimbledon Village as the official sponsor
of all retail store windows, and is also the official license partner of
Wimbledon for racquets, racquets accessories and bags with its
Wimbledon-by-Prince branded products that can be found in all on-site
retail outlets and kiosks.
We are thrilled to be
opening the first ever Prince brand store in Wimbledon, said Mike
Ballardie, CEO of Prince Global Sports. Prince is a world renowned
premium tennis brand steeped in a history of product innovation and
world famous player associations-many previous winners at Wimbledon.
It is therefore fitting for Prince to locate its inaugural branded store
close to the most prestigious of the tennis Grand Slams and the
spiritual home of tennis. Wimbledon itself has an active and growing
tennis community and we want to capitalize on that opportunity in order
to provide our consumers with the best possible Prince brand
experience.
During the Championships, Prince is
planning a Fortnight of Fun at the SW19 store which will commence with
a Private VIP and Media Event held on Saturday night, June 22nd, with
tennis legend Nick Bollettieri in attendance along with other top Prince
Tour Players.
The public Grand Opening for the Prince
brand store will take place on Sunday, June 23rd, prior to the start of
Wimbledon, where they will serve-up the traditional Wimbledon favorite
of strawberries and cream while top Prince athletes , past and present,
make special appearances during the celebration festivities.
As
a global brand, we are constantly looking at new opportunities to reach
our consumers, commented Chrissy Ott, Global Marketing Manager of
Prince Global Sports. With a quality product offering, excellent
customer service and an amazing location, we know that the Prince SW19
shop will be a favored destination for local players and for visitors
from around the world. Through social media and other online
initiatives, it will also give us another venue to engage with our
consumers and share some of the Wimbledon experience with them.
Throughout
the Fortnight of Fun Prince will be hosting a variety of other
activities for tennis fans including daily player appearances, special
guests, on-going promotions and giveaways.
