Prince is implementing reorganization that will enable the Prince brand to further accelerate the rapid growth opportunities in both the Asia-Pacific and Latin American regions.
Mike Ricketts, a part of the Prince management team for four years, has led the growth initiatives in both of these key regions. In his new role as Vice President and Managing Director Asia-Pacific, Ricketts will narrow his efforts, and focus on the significant opportunities that exist to further build the Prince brand in the Pacific Rim.
Jon Plimpton, who returns to Prince after a 16-year hiatus, has been named Managing Director of Prince Latin America. Plimpton, who during his previous tenure with Prince was Vice President of International, most recently served as Director International for Church & Dwight where he was responsible for globalizing Arm & Hammer brand product lines. Plimpton has also spent time as Director of Export Marketing for a division of GenCorp (General Tire) in Pittsburgh where he established a strong base for the company's products in Asia, South America, Africa and the Middle East.
“There are not many opportunities in a career to have a major impact on a brand like Prince, let alone, twice,” Plimpton said. “I am looking forward to furthering the global objectives of Prince and being a part of a company that is reshaping the industry.”
Ricketts and Plimpton will work along side the management team of Mike Ballardie, VP and Managing Director of Prince Europe, Middle East and Africa, Doug Fonte, President of Prince USA, Dave Evins, CFO and Steve Davis, VP Technology Transfer and Napier, who have collectively guided the renaissance of the company that “rules the court.”
“When we began the re-birth of this brand in 2003 we said we were going to do it with innovation. That notion holds true in our products and our people,” Napier said. “The changes in Asia and Latin America will put us in a position to achieve our global objectives as a part of a broader plan designed to fortify the Prince organization. In their new roles, Ricketts and Plimpton will be vital in helping us get there.”