Primary Arms has promoted Kody Staples to vice president of Marketing across the company’s key business units, including eCommerce, Optics, Government, and Wholesale. He will also lead the Primary Arms’ customer service division.
Since joining the company as vice president of eCommerce and Inbound Marketing, Staples has been pivotal in advancing its digital strategy, enhancing content and editorial initiatives and driving growth across multiple channels. With over a decade of leadership experience in eCommerce and digital marketing, his expertise has strengthened Primary Arm’s direct-to-consumer presence and optimized engagement across all marketing platforms.
“Kody’s leadership and vision have already made a profound impact on our marketing and digital strategy,” said Marshall Lerner, founder and CEO of Primary Arms. “With this expanded role, he will drive even greater synergy across our business units, strengthening our brand, enhancing customer engagement, and ensuring that our marketing and service efforts work seamlessly to support our long-term growth.”
Starting in 2008, Primary Arms began as an optics manufacturer, later expanding to provide wholesale, government sales and online retail.
Images courtesy Primary Arms
