Primary Arms announced the promotion of Kenneth Ross to director of outbound marketing.

Ross joined Primary Arms as a senior creative manager in 2020. Previously he worked as creative director for several media outlets, including Autoweek Media Group and Athlon Outdoors. As director of outbound marketing, he will oversee creative services, multimedia, brand marketing, affiliate marketing, and social media strategy.

“Ken joined Primary Arms a year ago and proved his qualifications through his dedication, work ethic and creativity. He has shown that he wanted to move forward in his career with more responsibilities within our marketing department,” said Ozge Cumberland, Primary Arms’ senior vice president of business development, sales and marketing. “Ken brings a wealth of experience, and we are excited about his new role at the company.”

Ross will work closely alongside Wilson Calil, Primary Arms’ director of inbound marketing, who manages SEO, site content and email marketing.

Photo courtesy Primary Arms