Primary Arms Optics named Terry Mears for the role of director of product marketing. In this position, Mears will lead Primary Arms Optics’ product strategy and development.

As director of sales and product management, Mears played a critical role in the merchandising of Primary Arms Optics products helping to lead sales to record levels while improving dealer resources for retail storefronts across the country.

“I am excited for Terry’s new role, and I am thrilled to have him on my team,” said Joyce Banda, managing director of Primary Arms Optics. “With Terry’s decades of experience in product marketing and strategic product development, Primary Arms Optics is growing stronger and more competitive than ever before.”

Photo courtesy Primary Arms