Primary Arms Optics has announced the promotion of Jeff Scheider to the role of U.S. field sales manager.
Scheider joined Primary Arms Optics in 2020 as its Southeastern U.S. sales rep bringing experience as a key account manager for Nine Line Apparel. Since joining the firearms company, he has become essential to its growth strategy, representing the company at key sales events in the U.S.
In this position, Scheider is responsible for strategizing and deploying nationwide sales strategies for all Primary Arms Optics products, including riflescopes, prism scopes, red dots, mounts, accessories, and merchandise.
“Jeff is an essential part of our team, and his success in the field is backed by years of market expertise and ingenuity,” said Jennifer Biegel, director, optics sales, Primary Arms. “We’re proud to announce his promotion to the position of U.S. Field Sales Manager, where he can continue to expand and develop his sales strategy for this high-growth brand.”
Photo courtesy Jeff Scheider/Primary Arms Optics
