Primary Arms Online hired Beth Singletary as its soft-lines merchandising manager. This position covers all apparel and gear categories within its assortment. With over 10 years of retail and merchandising experience in the apparel industry, Singletary will lead Primary Arms’ comprehensive soft-line strategy and establish key relationships within the tactical apparel industry.

Singletary has worked as a sales manager for Dillards, an assistant buyer for Academy, and an allocator, associate buyer and planner for Stage Stores.

“Beth hit the ground running as our new Soft-Lines Merchandising Manager and has already led some major developments in creating our new Apparel and Gear assortments,” says Aaron Whatley, Primary Arms’ director of merchandising. “I am proud to announce that her team has already partnered with some of the top brands in the industry such as Vertx, 5.11 Tactical, Propper, Under Armour, and more.”

Photo courtesy Primary Arms