PrimaLoft has hired commonground as its global agency of record to help shape and launch an expanded global marketing approach in 2014.
Commonground, which is based in both Chicago and New York, will spearhead PrimaLoft’s international efforts through a multi-disciplined communications program. This will include direction for all advertising, branding, retail/shopper marketing, digital, experiential, and partner marketing for the PrimaLoft brand.
“Commonground will be an integral part of PrimaLoft’s evolution, as we introduce proprietary technologies and new partnerships,” said Mike Joyce, PrimaLoft CEO. “There are big things in store for PrimaLoft next year, and this new partnership comes at a time of great growth and exciting ventures. As a result, we will overhaul our communications to consumers and the trade. We chose commonground because of its unique industry perspective, its progressive thinking and proven track record in helping brands evolve.”
Commonground’s clients include American Family Insurance, Bacardi, Miller Coors, Nike/Brand Jordan, Nissan, The Coca-Cola Company, and Verizon.
