PrimaLoft brand partners are being asked to enhance the performance characteristics of non-performance pieces, as well as adding style components to high-performance products.
PrimaLoft’s new ThermoPlume technology — small, silky tufts of fiber plumes that collectively form a loose fill insulation replicating the lightweight warmth, softness and compressibility of natural goose down — is the answer for Brands launching with ThermoPlume in Fall 2018 such as Under Armour, New Balance, Lands’ End to name a few.
ThermoPlume’s construction allows for it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and enabling product designers the freedom to create innovative garments that combine the look and feel of down with the water-resistant performance of a synthetic.
PrimaLoft’s new series of Performance Fabrics and Yarn technologies result in more year-round product applications for designers and elevate consumer comfort. Designers now have unique options to use as a stand-alone, or pair with diverse fabrics whether in outerwear, footwear or accessories. Brands of note launching Performance Fabric are Black Diamond, Dakine, GAP to name a few. Similarly, some of the brands to note who are launching with Performance Yarn in Fall 2018 are Adidas, Lorpen, Lululemon, The North Face, Scarpa.
For more information, click here. Photos courtesy PrimaLoft