PrimaLoft, Inc. has entered into a partnership with fabric manufacturer Shanghai Challenge Textile Co., LTD to exclusively produce PrimaLoft performance fabrics.
“We view our partnership with Shanghai Challenge through the lens of two primary goals,” said Mike Joyce, president and CEO of PrimaLoft. “To expand our technology platforms into the fabric side of our business and to collaborate with a recognized industry leader in knit goods to offer cutting edge material technology to customers and consumers at a competitive price point.”
Shanghai Challenge is a Shanghai-based manufacturer with design, research, development, and production of functional fabrics capabilities. The company will bring its expertise to the PrimaLoft brand business by managing the production and operational services for all PrimaLoft fabric products. PrimaLoft will continue to lead fabric innovation and material technology developments.
“With new market dynamics in play, we had to ask how can PrimaLoft become more effective as a partner to our customers?” said Joyce. “This partnership will allow PrimaLoft to accelerate our long-standing focus on innovation and sustainability enabling us to continue to provide leading, market-driven product solutions.”