Primal is sponsoring some of the highest profile cycling events in the country later this spring and summer as the official cycling apparel provider for Bike New York.

The sponsorship encompasses a trio of rides, headlined by the 32,000-rider TD Five Boro Bike Tour Presented by REI and the popular Bike Expo New York in early May and a pair of smaller regional rides later in the year.

“New York is so important to the soul of cycling that any event there is going to draw some of the most passionate riders in the country and that’s a place we want to be,” said Primal Founder Dave Edwards. “The Five Boro Bike Tour is one of the country’s best rides and has an incredible 35-year history were proud to be a part of.”

Primal is providing a full line of custom apparel for the TD Five Boro Bike Tour, which has sold out its 32,000 spots for the May 5 event that crosses five major New York City bridges over 40 miles. Custom-designed apparel will also be available at the free and open-to-the-public Bike Expo New York May 3 and 4 at Pier 36 in Lower Manhattan.

“Were excited to partner with Primal on the TD Five Boro Bike Tour. Im sure that our riders will not only love wearing the beautiful, high-quality apparel that comes from Primal but also appreciate that were partnering with an organization with such a solid record of supporting bicycling advocacy,” said Ken Podziba, president and CEO of Bike New York.

In addition to the TD Five Boro Bike Tour and Bike Expo New York, Primal’s sponsorship also covers the June 30 Discover Hudson Valley Ride, which offers riders a choice of routes from 15 to 100 miles, and the Twin Lights Ride in Monmouth County, New Jersey on Sept. 30 with ride options ranging from 31 to 104 miles.