Archives: Press Releases

Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers […]

Addressing what they see as the future of mountain bike design, Alchemy Bikes,  a fabricator-to-rider boutique bike manufacturer, updated its Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its popular models.  The new Arktos 125 and Arktos 140 were increased by 5mm for rear travel, with the new […]

Kane Footwear is selling its footwear in 12 Nordstrom stores and on Nordstrom.com, having expanded to six additional brick-and-mortar stores this week. To celebrate, the manufacturer created an exclusive Olive/Olive Speckle shoe. Kane reported it partners with retailers that align with its mission to “deliver functional, aesthetic activewear that exceeds expectations.” Nordstrom “fit the bill […]

Able Carry, a designer of backpacks and carry accessories, announced its new Daily Plus Backpack will be available at retail this month. A 21L everyday backpack designed around versatility, comfort and ease of use, the Daily Plus uses technical fabrics and minimal aesthetics with a new range of storage solutions to protect laptops and organize […]

Eastern Mountain Sports (EMS) and brand partner Cotopaxi collaborated on a second release of a limited edition, co-branded product in support of the Adirondack Mountain Club.  The EMS x Cotopaxi ADK Teca Half-Zip Windbreaker features a topographic map of the Adirondack Mountains and EMS colorway, a design unique to the partnership, and made with 100 […]

Motocaddy, the electric trolley brand, introduced a remote-controlled electric caddy with touchscreen GPS for golfers. The M7 GPS, part of Motocaddy’s M-Series range, features an integrated GPS with green visuals; front, middle and back distances; and hazard information across more than 40,000 pre-loaded courses. It also incorporates the benefits of the M7 Remote model, including a rechargeable […]

Adidas’ inaugural Consortium Cup kicks off with a four-week-long footwear design tournament with 16 of the world’s iconic sneaker stores going head-to-head to be crowned champions. Organized in a four-round knockout format, the Consortium Cup follows as Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita […]

Inov-8 launched a new trail running shoe, Trailfly G 270 V2, the successor to the Trailfly G 270, kicking off the company’s 20th-anniversary celebration.  Wayne Edy, the founder, said, “Some people said it was impossible to improve upon the first version, but our talented design team simply saw that as a challenge. A series of […]

Ignik, a Bainbridge Island-based brand, expanded its ski resort retail partnerships adding North American ski resorts Mammoth Mountain, Palisades Tahoe and Killington Ski Resort. Ignik, founded in 2019, produces personal heating products that are biodegradable, refillable and rechargeable. Continued expansion in the ski resort retail space aligns with the brand’s roots and mission as the […]

BOULDER, Colo. (Feb. 13, 2023) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Globerider45 Travel Backpack. Engineered to be the ultimate primary backpack for travelers, the Globerider45 combines the architecture of a traditional travel pack with materials and construction typically reserved for the outdoor backpacking industry. “The Globerider45 is […]

Arcade (https://arcadebelts.com), a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces A2, a next generation belt that features an all new buckle design, the result of Arcade’s pursuit to redefine new levels of function, quality and comfort. The new A2 belt demonstrates […]

K2 Skis tapped into its legacy partnership with BOA to introduce new fit technology to alpine ski boots. The K2 Recon and Anthem BOA boots debut the BOA H+i1 system, providing skiers with precision fit and performance. “K2 and BOA have an incredible partnership spanning more than two decades. We collaborated to introduce BOA to […]

Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs.  The partnership connects adiClub and Les Mills by offering personalized solutions to over “300 million adiClub members.”  Under the partnership, Adidas training apparel, footwear and accessories will be worn by Les Mills’ […]

Tread Labs, the performance insole brand, released its lifestyle sandal collection for men and women built on its “Your Support Group” system of comfort, pain relief and performance. The brand “guarantees the sandals against defects in workmanship and materials for the product’s useful life, and all outsoles are replaceable at an additional cost.” “We saw […]