Archives: Press Releases

Adidas Terrex released its Soulstride Flow for trail runners with Repetitor EVA midsole, providing soft and lightweight cushioning, an engineered mesh upper for zones of breathability, stretch and support and Continental Rubber outsole for grip across roots, rocks, dirt, and wet or dry surfaces. The shoe is made, in part, with a minimum of 50 percent […]

Grayl “boosted the performance” of its GeoPress Water Purifier Bottle with a redesigned filter cartridge and the addition of a new One-Way Valve that allows for using electrolytes and other drink mixes—one bottle is all that’s needed to collect water, press to filter and purify, and add electrolytes for hydration. Grayl introduced the One-Way Valve in November 2022 with […]

Kelty launched its spring 2023 collection, including backpacking, hiking, lifestyle, and vehicle-based products, featuring reenergized prints and colors from the brand’s “best-selling” items. As consumers continue to “go further exploring new day hiking trailheads, deeper into the backcountry on multi-day trips or just gear-up their vehicles for campsite adventures,” Kelty’s key products for the S23 […]

The Big Gear Show reported it partnered with Locally to develop retailer education for its June 2023 show at the Colorado Convention Center in Denver from June 8-11. “The Big Gear Show, like Locally, serves at the intersection of brands, retailers and consumers. We are thrilled to partner this year and present industry-leading solutions for […]

Timed with Spring,Trew launched its LW 3L collection for backcountry touring. The outerwear capsule, featuring Le Skieur LW Anorak and the LW Bib, was created in collaboration with Swiss professional mountain guide Gilles Sierro and the first product release from the Trew Gear Experimental Division, a new business unit showcasing innovation. “Trew has always been […]

Costa Sunglasses is growing its hybrid category of frames for spring with Mainsail and Aleta for wearing on land and water.  Mainsail (unisex) gets its name from the mainsail on a sailboat, and Aleta (women) from the Spanish word for fin; both offer a relaxed look and feel with technical features for wearing when out on the water.  Integrated […]

Crocs Inc. announced the launch of Customize Your Crocs, a new program to customize bulk orders of Classic Clogs and Jibbitz charms. The program is positioned for sports teams, corporate groups, schools, or as “general fun swag” for small and large-scale groups. Orders of custom clogs or Jibbitz charms must be a minimum of 24 […]

After six years of research and development, Norwegian brand Oyster released the Oyster Tempo, a performance cooler featuring a patented integrated vacuum insulation system constructed with recyclable aluminum and chemical-free Silica.  Oyster identified and optimized key thermal drivers to increase the cooler’s insulating performance—core insulation, thermal bridge and thermal conductivity— eliminating the need for ice.  Compared to polyurethane […]

In December 2022, Invista, owner of Cordura, celebrated its 55th anniversary of manufacturing performance fabrics. Cordura’s portfolio includes over 15 performance technologies and over “2,500-plus certified Cordura fabrics available through worldwide partners. “Since the commercialization of the fabric in 1967, the Cordura brand has worked hand-in-hand with its mill and supply chain partners to break […]

Tifosi Optics, the sport and lifestyle eyewear brand, launched its newest lifestyle sunglass—Smirk. Designed for everyday wear and casual outdoor activities, Smirk “is a fashionable and functional pair of durable eyewear that won’t break the bank.”  A keyhole bridge and soft rectangular edges offer a more traditional look, setting the sunglass apart from Tifosi’s performance-oriented […]

Gordini, the manufacturer of cold-weather gear for more than 65 years, expanded its athlete team with skier and speed flyer Michael “Bird” Shaffer. He joins Julian Carr, Gaby Palko, Rafael Pease, and Robin Van Gyn. Raised off-the-grid in the Pacific Northwest, Shaffer divides his time between the North Cascades of Washington State and Chamonix, France. […]

Noble Biomaterials, the maker of antimicrobial and conductivity solutions for soft surface applications, launched Ionic+ Prism in collaboration with e.dye at the Functional Fabric Fair. Ionic+ Prism combines Noble’s Ionic+ permanent antimicrobial technology with e.dye Waterless Color System dyeing technique creates a sustainable fabric dye process that “reduces manufacturing water consumption by 85 percent.” This […]

In conjunction with Schoeller, Luxury Alpine Sportswear label Alps & Meters is launching a new collection of technical ski garments conceptualized with ties to the Golden Age of Alpinism.  Mountaineering was vibrant in the late 19th century in the European Alps, where adventurers would climb and ski the region’s highest peaks wearing wool and canvas […]

Hyosung is introducing its latest sustainable textile solutions at the Functional Fabric Fair in Portland, OR on April 4 -5, Booth #1413A. The company’s latest USDA and SGS-certified creora bio-based black spandex will be displayed, partly made with renewable resources, providing “reduced carbon emissions compared to the production of conventional spandex.”  At the show, Hyosung […]