PrimaLoft, Inc. introduced PrimaLoft Insulation with Ocean Bound Plastic using plastic collected near coastlines to create performance insulation. Helly Hansen and Isbjörn of Sweden are the first brands to use the insulation in their FW23 collections.

The insulation is made from 100 percent post-consumer recycled content, with 60 percent from plastic bottles sourced within “a 50 kilometer/30 miles radius of coastal areas.”

The manufacturing process is certified by OceanCycle, which provides independent, third-party verification to “ensure the material’s proximity to coastlines, ethical sourcing and end-to-end traceability—documented from collection to manufacturing.”

“Our latest development is an important solution for both the environment and the recycling supply chain,” said Tara Maurer-Mackay, senior vice president of product strategy at Primaloft. “The quality of plastic quickly degrades once exposed to the elements in ocean water, making it unusable for most recycling efforts. By capturing plastic waste before it can reach the ocean, we’re able to use the material to create products that offer our brand partners and consumers the best mix of performance and versatility with a reduced environmental impact.”

PrimaLoft Insulation with Ocean Bound Plastic features performance benefits, including lightweight thermal performance in dry and wet conditions, packability and durability.