Archives: Press Releases

BOULDER, Colo. (Feb. 20, 2023) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today launched the SEG28 Backpack, an innovative 28-liter bag designed for hyper-organized travel and everyday carry. The SEG28 overhauls Matador’s award-winning SEG series, offering the unique architecture the series is known for, with a multitude of new features for […]

Nordica released its 2024 line with additions and changes ranging from racing to resort to the backcountry. “After years of relentless R&D, we are amped to launch these two new top-of-the-line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure-seeking all-mountain skier,” said Sam Beck, Nordica North America’s […]

Ruffwear “unleashed” its Adventure Accessories Collection for Spring 2023 https://ruffwear.com/collections/new-dog-gear.  “Our new products have been built to keep humans and their number one sidekick adventure-ready and safe,” comments Dani Reese, Ruffwear Marketing & PR Manager. “This new collection allows for endless possibilities as we look to embark on close-to-home or epic adventures. With a focus on […]

ALPINE MEADOWS, Calif. – February 16, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of its new Voyager Collection, a fresh new take on the brand’s expanding line of premium outdoor optics. Available now on Nocsprovisions.com, in REI and retailers nationwide.  The latest collection reflects Nocs’ Californian roots […]

Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers […]

Addressing what they see as the future of mountain bike design, Alchemy Bikes,  a fabricator-to-rider boutique bike manufacturer, updated its Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its popular models.  The new Arktos 125 and Arktos 140 were increased by 5mm for rear travel, with the new […]

Kane Footwear is selling its footwear in 12 Nordstrom stores and on Nordstrom.com, having expanded to six additional brick-and-mortar stores this week. To celebrate, the manufacturer created an exclusive Olive/Olive Speckle shoe. Kane reported it partners with retailers that align with its mission to “deliver functional, aesthetic activewear that exceeds expectations.” Nordstrom “fit the bill […]

Able Carry, a designer of backpacks and carry accessories, announced its new Daily Plus Backpack will be available at retail this month. A 21L everyday backpack designed around versatility, comfort and ease of use, the Daily Plus uses technical fabrics and minimal aesthetics with a new range of storage solutions to protect laptops and organize […]

Eastern Mountain Sports (EMS) and brand partner Cotopaxi collaborated on a second release of a limited edition, co-branded product in support of the Adirondack Mountain Club.  The EMS x Cotopaxi ADK Teca Half-Zip Windbreaker features a topographic map of the Adirondack Mountains and EMS colorway, a design unique to the partnership, and made with 100 […]

Motocaddy, the electric trolley brand, introduced a remote-controlled electric caddy with touchscreen GPS for golfers. The M7 GPS, part of Motocaddy’s M-Series range, features an integrated GPS with green visuals; front, middle and back distances; and hazard information across more than 40,000 pre-loaded courses. It also incorporates the benefits of the M7 Remote model, including a rechargeable […]

Adidas’ inaugural Consortium Cup kicks off with a four-week-long footwear design tournament with 16 of the world’s iconic sneaker stores going head-to-head to be crowned champions. Organized in a four-round knockout format, the Consortium Cup follows as Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita […]

Inov-8 launched a new trail running shoe, Trailfly G 270 V2, the successor to the Trailfly G 270, kicking off the company’s 20th-anniversary celebration.  Wayne Edy, the founder, said, “Some people said it was impossible to improve upon the first version, but our talented design team simply saw that as a challenge. A series of […]

Ignik, a Bainbridge Island-based brand, expanded its ski resort retail partnerships adding North American ski resorts Mammoth Mountain, Palisades Tahoe and Killington Ski Resort. Ignik, founded in 2019, produces personal heating products that are biodegradable, refillable and rechargeable. Continued expansion in the ski resort retail space aligns with the brand’s roots and mission as the […]

BOULDER, Colo. (Feb. 13, 2023) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Globerider45 Travel Backpack. Engineered to be the ultimate primary backpack for travelers, the Globerider45 combines the architecture of a traditional travel pack with materials and construction typically reserved for the outdoor backpacking industry. “The Globerider45 is […]