Archives: Press Releases

Adidas and Pharrell Williams have a history of collaborating to elevate iconic silhouettes, from the Adidas Superstar to the NMD. In 2022, they launched a Humanrace Samba in two colors, featuring leather, suede and zig-zag stitching to mimic the original Samba model. Again, the duo introduces Humanrace Samba Colors by Pharrell, a footwear collection in […]

Icemule Coolers launched the Recycled Jaunt, a backpack cooler made with PET nylon that comes from recycled plastic components, including ocean waste water bottles. The cooler also has a bio-degradable and waterproof TPU interior with an anti-microbial coating for keeping contents “ice-cold and dry.”  “We’re excited to offer a product that not only meets the […]

Helinox and Café Kitsuné recently collaborated on a limited-edition collection using the foundation of Helinox’s Café Chair and Café Table, customized with Café Kitsuné design details, including both brand logos and 600-denier polyester fabric in a custom orange colorway inspired by Café Kitsuné’s signature palette.  The smooth table features reversible graphics, with one side set […]

Vivobarefoot released the Hydra ESC, a multi-landscape shoe suited for on-land or water activities with its low wet weight and fast water drainage.  Designed in partnership with swim/run teams, the Hydra ESC is also a formidable trail shoe with a knitted upper to keep out debris. The Michelin ESC sole offers traction for grip on […]

National Pickleball and Onix Pickleball announced a formal partnership for the 2023 National Pickleball tournaments.  The ONIX Dura Fast-40 will continue to be the Official Ball of all National Pickleball tournaments as National Pickleball and Onix continue to support and invest in amateur tournament play. “We recognized very early that the Dura Fast-40 was the […]

Adidas Terrex announced a multi-season collaboration with National Geographic on high-performance outdoor wear.  Nadia Svensson, senior product director, said, “Nature is special beyond words. It allows us to become more inspired, more present, more conscious, more human. When in these places, we are compelled to capture it through photography, to try and evoke the emotions […]

Stio launched its Spring 2023 collection with new styles for the full range of mountain life. With a focus on premium textiles and technical features, the line offers several new designs within the brand’s rain, run, ride, and water programs.  “This spring, we’ve expanded our rainwear collection with the new Gore-Tex Exploit Hooded Jacket. This […]

Onix Pickleball added four new types of paddles in its Evoke Series: the Evoke Premier Pro Raw Carbon 10 and 12 and the Evoke Premier Raw Carbon 14 and 16. All four paddles feature a raw carbon fiber surface texture, increasing a pickleball’s traction for maximum spin and control.   Each paddle’s polypropylene core provides a lightweight […]

Nocs Provisions introduced the Field Issue 32mm binocular, the next evolution in the brand’s growing range of outdoor optics.  With the midsize Field Issue, Nocs Provisions manufactured a pair of binoculars that integrates optics from the brand’s Pro Issue model in a compact form that “consumers appreciate” in its original Standard Issue waterproof binoculars.  Each […]

Jelenew, a luxury, high-performance female-centric sports brand serving the cycling industry, expanded its spring line featuring cycling jerseys, bibs, shorts, fitness sports bras, and leggings. Di Liu, a former employee of Chanel couture and Jelenew’s chief product co-creation officer with Marion Clignet, a six-time world champion and two-time Olympic medalist, works with other female designers, […]

Men’s next-to-skin underwear and base-layer brand BN3TH released a mountain bike liner bibshort featuring its patented 3D MyPakage Pouch Technology. BN3TH created this new North Shore Bike Liner version after receiving customer requests to produce a bibshort with the same pouch and 12mm chamois pad combo. “We had a lot of requests to make a […]

KT launched KT Tape Pro Oxygen featuring Celliant Infrared Technology from Hologenix, designed to increase cellular oxygenation and promote muscle support during physical activity.  Celliant’s fine mineral powder is a natural blend of IR-generating bioceramic minerals. Printed on the tape’s surface, it converts body heat into “full-spectrum infrared energy, to deliver improved cellular oxygenation where the tape […]

Coal launched its spring/summer 2023 lineup of hats for the warmer seasons, with options ranging from low profile to roomy and full brims. “At Coal, our vision is that headwear is more than an accessory because it is…All the hats in this collection have been designed with input from our community to craft the best […]

Ignik, a Bainbridge Island-based brand, expanded its product line with new offerings in propane tank accessories. The 20LB Tank Case/Seat and 20LB Tank Tote make transporting and hauling large-scale propane tanks “seamless.” Both tanks are made with 900 denier polyester fabric, rigid corrugated plastic, foam-reinforced base, and Molle webbing, which allows for attachment of other gear, accessories and secure […]

Wearables technology brand, Forme, announced its brand ambassador partnership with Houston Texans wide receiver John Metchie III, two-time SEC Champion, CFP Champion and two-time Jon Cornish Trophy winner. This partnership extends beyond performance and recovery on and off the field.  As one of the most successful wide receivers in Alabama football history, the Texans drafted Metchie […]