Kuru Footwear Spawns “Performance Foot Health” Category With The Launch Of Atom

Blends Patented “Heel-Hugging” Tech and Sport Casual Style For Everyday Wear Building on its success solving daily footwear challenges, Kuru Footwear, an established online footwear brand that fuels movement, is forging a new footwear category—performance foot health–with the debut of the Atom. Available April 15 on KURUFootwear.com, the Atom combines Kuru’s patented, triple-layer, “heel-hugging” technology […]

The Original Muck Boot Company Partners With Nebraska Cattlemen To Support Disaster Relief

Proceeds of Limited-Edition T-shirt Sales to Benefit Nebraska Cattlemen Disaster Relief Fund to Assist Cattle Producers Impacted by Recent Weather Events Record flooding in the Midwest has caused significant damage. It is still unknown the impacts of the loss of livestock and crops, which could result in financial losses in the billions. To provide support […]

Mystery Ranch Brings On New Talent For The Fire Pack Program

Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is excited to announce the hire of the new Fire Program Manager, “Luke, Luke, the Fire Duke”. – Luke Mayfield. In this position, he will lead Mystery Ranch’s on-going efforts […]

Desolation Wilderness-Inspired Hat Collection Takes You Way Out There

Made in USA Small Batch Designs from Deso Known for its dedication to sourcing local materials, small batch designs, and style-driven functionality, Deso’s new line of caps breathes life into a new season of Spring adventure. Thoughtfully designed with the modern explorer in mind, Deso releases four new USA-made cap styles: Big Sur, Tamarack, Jono […]

Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock

Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock April 1, 2019 – Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique […]

Toray Develops New PPS Resin with World’s Highest Flexibility Level Toray Industries, Inc.

Toray Industries, Inc. (head office: Chuo-ku, Tokyo; President: Akihiro Nikkaku; hereinafter referred to as “Toray”) announced today that it succeeded in developing a new polyphenylene sulfide (hereinafter referred to as “PPS”) resin with the world’s highest flexibility level while maintaining its superior heat resistance and chemical resistance. The company plans to start proposing applications of […]

Osprey Expands Executive Team Hiring Julie Rich as Vice President of People

Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed position, Rich will lead the Human Resources team including talent management, recruiting and retention, compliance, and management development. “We are […]

LifeSaver Unveils Revolutionary Water Purification System

C1 offers mass water purification in a lightweight, portable package March 25, 2019 – Colchester, UK – LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, proudly announces a brand new product that revolutionizes community and off-grid water purification. Capable of producing more than 132,000 gallons of safe drinking water at the turn of […]

Meet Meadow! Merrell’s First Ever Dog Ambassador

Name: Meadow Breed: Border Collie Location: Atlanta, GA, and all the surrounding trails! Birthday: Sept. 15, 2016 Meadow’s favorite phrase is, “Do you want to go on a hike?” Whether it is the peaks along the Appalachian Trail, or the many waterfalls in the Southeast, she brings joy to everyone that she passes. She is […]

New Era Cap Celebrates The Start of 2019 Major League Baseball Season with “We Reigh As One” Campaign

Buffalo, New York (March 26, 2019) – Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in the start of the 2019 Major League Baseball season, the campaign features the iconic New Era Authentic Collection 59FIFTY® Fitted […]

Land to Sea, Warm Weather Apparel and Footwear from adidas Outdoor

Designed to go from the water to trails, adidas Outdoor spring/summer 2019 shoes and apparel provide hybrid functionality for both land and sea. Taking sustainable, reclaimed and recycled Parley for the Oceans plastic to create high tech gear made to get wet, dry quickly, and look stylish from paddle boarding to a run at the […]