Archives: Press Releases

This year, Balega launched a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen South African and American communities. “Community, giving back and serving those around us, is just as important to us at Balega as making quality socks,” said Tanya Pictor, Vice President […]

OCEANSIDE, Calif. (Nov. 2, 2020) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces several cutting-edge upgrades to further elevate performance across a range of its most popular kayak models for the 2021 model year. Most notably, Hobie will now incorporate enhanced versions of its signature MirageDrive®, the original kayak pedal […]

Forloh, a U.S. manufacturer of technical outerwear, is dropping its Forloh AllClima Rain and SoftShell Jackets for hunters embedded with Recco Reflectors. Forloh, is one of the first hunting brands to adopt Recco’s search technology for the hunt category. Recco “is working with search and rescue teams in the U.S. and around the world” to […]

The National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) recognized Zumba and Strong Nation with its first Spirit of Fitness Award during their annual Optima Fitness and Wellness Conference. Laurie McCartney, president of Global Fitness & Wellness Solutions for Ascend Learning, the parent company of NASM and AFAA, […]

Leave it better. For the Granite Gear Grounds Keeper team of 31, this year was all about that mission. Despite the challenges this year brought, the 4th generation of Grounds Keepers pressed on in their goal to pick up trash. Alongside sponsors Klean Kanteen, Big Agnes, Kula Cloth, Astral, Food for the Sole, Recover Brand, […]

Southport, CT and Park City, UT – October 29, 2020 – Dermatone, which offers the highest quality skin protection in the most extreme environments, announced today that it has been named the official sunscreen, lip balm, and frostbite protection of the U.S. Ski & Snowboard Team. The multi-year partnership extends through 2023 and includes providing […]

Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]

Diamondback has partnered with Diamondback athlete Rach McBride to launch its Women’s Gravel Scholarship. The partnership is intended to encourage more female and non-binary participation in the sport and remove barriers to entry. Diamondback will give-away its newest carbon gravel bike, the Haanjo 8C plus swag from McBride’s other sponsors to the scholarship award winner. […]

Bollé launched its augmented reality (AI) filter that allows customers to see out of Bollé’s Phantom lens, found in its Nevada goggle, and see what they look like wearing Bollé helmets and goggles without physically touching the products. For retailers, the technology increases sales opportunities with less chance of returns, for consumers, it offers a […]

TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021. “We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast […]

Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering affordable packages for people interested in trying out new sports and equipment before investing in their own. “At Deuter, our core values of […]

Electrolit, has donated more than $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second contribution to frontline workers this year, totaling nearly one million dollars in contributed product. “The global pandemic has affected every community, and our frontliners have made […]

Available for both Apple iOS and Android devices, the new app seeks to help businesses in the active lifestyle industry and beyond ensure their sales channels are customer-ready all of the time, despite the obstacles to travel and communication that 2020 has brought. Prioritising frictionless access, engagement and collaboration, Myagi’s new app implements a host […]

POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen […]

YKK (U.S.A.) Inc. announced the launch of its new Solutions Group ahead of the Industrial Fabrics Association International (IFAI) Expo. The Solutions Group was created to help manufacturers struggling with issues such as time-consuming manual processes, high scrap rate and wasted material, inconsistent quality, high inventory, multiple suppliers, and rising production costs. The group will […]