Easton Colab Series Kicks Off With Music Video From MLB Player And Artist CJ Beatty

Easton Diamond Sports released an original song and music video written and performed by CJ Beatty which features the return of the Easton B5 Pro Big Barrel (“The Green Easton”).

The track, titled “I’m Swinging B5”, brings the performance of the B5 Pro Big Barrel BBCOR baseball bat to life in music and lyrics but also features legendary players who used the original bat during play — Bo Jackson, Mark McGwire, Tony Gwynn, Barry Larkin, and more.

This collaboration also marks the introduction of a new creative platform, the “Easton Colab Series”, which will focus on the brand’s collaborations with a variety of content creators and artists moving forward.

“We’re constantly looking for new ways to stretch creativity and advance storytelling in baseball and softball,” said Easton VP of Marketing and Ecom Austin Hurwitz. “This new platform will ultimately allow us to explore a wide range of subjects in a variety of forms and in partnership with some amazingly talented individuals. We’re so excited to launch the Easton Colab Series beginning with original music that will bring to life such a special innovation in the 2021 B5 Pro. In the short time, CJ has been part of Team Easton, I’m convinced there’s nothing he can’t do—and everything he does is positive for players of all ages and the growth of our sports.”

Watch here.

“Beatty is a dynamic talent, formerly a pro baseball player with the St. Louis Cardinals and Chicago White Sox as well as a pro-hitting coach and pro scout, now immersed in creating music and public speaking that motivates players with passion and positivity.

“In the music video for “I’m Swinging B5”, CJ returns to his roots at Glenn High School in Kernersville North Carolina with several players from the local community. There, they put on a show set to the track’s beat with the power of Easton’s 2021 B5 Pro while embodying Beatty’s motivational swagger.

“Working with Easton is a dream come true,” said Beatty. “It didn’t take me long to see that our vision for progressing the game, including doing so in underprivileged communities, was the same. The Easton team was super creative throughout the process, and I can’t wait for everyone to blast this music all over the world. This collaboration is legendary!”

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