Archives: Press Releases

Denver, CO, October 21, 2021 — Further expanding their four-year partnership, Alterra Mountain Company and Dakine are launching an exclusive, limited Ikon Pass collection. After outfitting bike park employees and select on-mountain winter staff at Alterra Mountain Company’s 15 North American mountain destinations, Dakine is bringing its technical gear to the Ikon Pass community on […]

Stio has launched Second Turn, a circular commerce pilot program and the brand’s latest sustainability initiative “which will enable customers to buy and trade in gently used Stio products from past season’s collections to be cleaned, repaired, renewed, and recycled back into circulation.” Stio Second Turn was designed “to give Stio products the longest life […]

Arcade Climbing, an immersive technology company, introduced proprietary technology for indoor climbing gyms. Specifically, interactive climbing holds and technology that responds and react to force with colored LED lights guide climbers through its expanding library of routes. Arcade’s responsive climbing holds react to force with sensors and, when held, provide guidance as to the climber’s […]

Norrøna announced it has partnered with Chris Davenport, a two-time World Extreme Skiing Champion and pioneer in ski mountaineering. Davenport adds to Norrøna’s ambassador athlete team, including Andrew Drummond, Hilary McCloy, and Delilah Cupp. “Chris, Delilah, Andrew, Hillary and our whole team of ambassadors play an essential role in standing up for the brand and […]

Teva, a division of Deckers Brands (NYSE: DECK), announced it has created a cold-weather capsule collection in collaboration with Cotopaxi. The brands also announced they would donate $30,000 to the Boys and Girls Club of Denver and Hollywood to assist those facing systemic issues. The capsule collection features two styles from each brand, the multicolored ReEmber […]

Inov-8 recently released its Rocfly G 390, its first hiking boot with a Graphene-enhanced foam, which the brand said will “supercharge feet” for long-distance hiking, multi-day trail walking and thru-hiking. The boot is lightweight and breathable and delivers “endless cushioning and bounce.” Discovered in 2004 by scientists from The University of Manchester, who later won […]

Tailwind Nutrition announced a brand refresh—new logo, new packaging, new website—timed with the introduction of its newest flavor, Matcha, which joins its Endurance Fuel family of flavors. “After nine exciting years of Tailwind helping our customers have the best experience they can, we thought it was time for a little brand refresh,” explained  Jeff Vierling, […]

Altexa srl and GHS Holdings announce the launch of HDry® ‘b5′ bio-based, waterproof laminate, for Summer/Fall 2021. It’s another step forward in “ecological technology for ‘direct lamination,’ in waterproof outdoor performance products,” said the company. HDry’s manufacturing processes and materials used throughout the lamination process are “well above industry standards and aim to reduce the environmental footprint […]

Guthook Guides announced it has rebranded as FarOut to reflect the company’s current business model and plans for future growth. The company’s Bikepacking Guides app will also be consolidated in its FarOut app. Co-Founders Paul Bodnar and Ryan Linn launched the brand’s first iOS app for the Pacific Crest Trail called “Guthook’s Guide to the […]

  Gordini announced it is celebrating 65 years of glove innovation. Based in Vermont, the family-run and independently-owned, company “has focused on the same mission since its founding in 1956—to keep hands warm and dry for full days of adventure.” From introducing the first down and leather ski mitts to launching a glove made entirely […]

Outdoor Research has expanded its Essential Coverage Collection with a 3-Layer Face Cover. The ASTM compliant covering is made in the brand’s Seattle, WA factory and features a built-in filter and improved fit.   The Cover offers the same product feature’s found in the brand’s Face Cover Kit, with improvements on the original design that includes […]

Nathan Sports announced its entry into the eyewear market with a line of polarized sunglasses. The no-slip sunglasses offer high-grip TPE material incorporated into the nose and temples of the frame to keep the glasses from shifting during activity. The TR90 frame construction is flexible, impact-resistant and heat-resistant. The injection-molded polycarbonate lenses are embedded inside […]

Granite Gear has introduced its Crown3 60, an ultralight multi-day pack in the brand’s Crown series. The pack weighs less than 2.5 pounds and has a standard carry capacity of 35 pounds, which can be increased to 43 pounds with an add-on aluminum stay or remove the frame sheet to decrease the load carry to […]

HEX the fashion accessory brand introduced its Evolve Collection, influenced by fashion, music and art. The collection features fabrics made from recycled Eco Cordura, which is anti-microbial, resisting and repelling “up to 99 percent of bacteria, mold and fungus.” The collection includes the Evolve Sling, Evolve Logic Backpack and Evolve Duffel in Eco Grey.  “Creating […]

W. L. Gore & Associates (Gore) announced that the consumer business of its fabrics division will introduce expanded Polyethylene (ePE) as a complementary material platform as the basis for its membrane technologies. Gore’s ePE Membrane will appear in Gore-Tex brand consumer products beginning FW22 in the following categories—general outdoor and lifestyle garments, lifestyle footwear and […]