Archives: Press Releases

Namuk, a Swiss-based sustainable outdoor brand for kids, announced its expansion into the North American market with its headquarters based in Bend, OR. Founded in 2016, this expansion allows the brand to continue to develop products that combine functionality with style while integrating its sustainability standards. “Namuk solved a need for parents looking to find […]

Bote has introduced its patent-pending Aero SUP Paddle Seat, a “simple product with big implications in the paddle industry.” “When the response to a product is ‘How did that not already exist?’, that’s when you know you’re onto something,” said Willie Vernon, vice president, marketing, BOTE. “The Aero SUP Paddle Seat is the most elegantly […]

Isbjörn of Sweden continues its commitment to sustainability for Fall/Winter 2022, with an updated range which is “97 percent bluesign certified.” Isbjörn was one of the first outdoor kids and teen brands to become a bluesign system partner and continues to build on the company’s green promise to use only sustainable fabrics and manufacturing processes. […]

Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment. “This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, […]

Missoula, Mont. (December 6, 2021) – VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, is excited to announce the launch of its spring 2022 collection of graduated compression socks, leg sleeves and tights available at retail starting in February ‘22. The collection features fun prints and fresh, whimsical […]

Pearl Izumi has launched its first limited-edition Grateful Dead collection, which includes jerseys, baselayers, bibs, and accessories. To create the collection, the company’s “resident Dead Head,” Taylor Eckelberger, blended the band’s “Steal Your Face” logo with a tie-dye-meets-dancing-skeletons theme. “The Grateful Dead’s impact on American music and culture really can’t be overstated,” said Pearl Izumi’s Director […]

Tropicfeel, a manufacturer of sustainably-made travel gear, announced the launch of its first eco-friendly, weatherproof Geyser shoe made with Hyosung’s 100 percent recycled fibers. Available in low and high cut styles, the shoe features a sock construction with sprint laces, is made with Hdry technology (feel dry) stretchy recycled waterproof membrane, a low impact 20 […]

Deckers X Lab announced it launched the X-Scape SPSK Mid—a hybrid street sneaker that meets the comfort of a slipper with the feel of an athletic shoe. The shoe is the newest edition to its X-Scape series The shoe’s design offers a Twinface shearling upper built into an Xponent HD midsole (a high rebounding, lightweight […]

OrthoLite announced that its range of eco-footbeds has expanded with the release of the HybridPlus-Bio and HybridPlus-Recycled insoles.  Ortholite remarked that the products “elevate the total eco content of the insoles to 57 percent and 50 percent respectively.” The footbeds result from the brand’s Zero Waste initiative to create sustainable footwear solutions closing the loop on production […]

Winter can provide some of the year’s best riding with crisp air and snow-dusted trails. Reset the thermostat with the updated and expanded MT500 Freezing Point Range and make even the coldest winter day a riding day.  Updated Men’s & NEW Women’s MT500 Freezing Point Jacket – Product Pages: Men’s | Women’s Endura have updated […]

Leki, the manufacturer of skiing, trekking and trail running poles, announced it had signed American ultramarathon runner Courtney Dauwalter. “Courtney’s incredible talent, passion and outgoing personality transcend the sport of trail running,” said Sven Brunso, Leki marketing director. “Her accomplishments have put her on the global stage alongside the best of the best, and we […]

  To close out 2021, Nixon and The Grateful Dead created a limited-edition collection of watches, bags, and replacement watchbands using the band’s iconic art. The first installment incorporates Grateful Dead imagery into seven watches and five watchbands. The collaboration leans heavily on Nixon’s sustainable and environmentally friendly products, aligning with the Dead’s history supporting […]

Exped USA, a subsidiary of Exped AG, located in Zurich, Switzerland, announced the upcoming launch of its backpacking mat line and reimagines the selection process for a “seamless customer experience.” Fueled by feedback from customers and retailers frustrated by confusion over a lack of industry standards in warmth ratings, Exped created to improve the buying […]

SEATTLE (Nov. 19, 2021) – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, is at it again with the launch of its newest, most portable car-camping mattress: the HEST Foamy. The Foamy is as comfortable […]

Pairing synthetic insulation with innovative construction, Outdoor Research SuperStrand LT jacket collection is offering a warmth-to-weight layering package for the first time. It has also set a new standard for the company in warmth, weight and comfort in its active-insulation category. “SuperStrand is an extraordinary layer. It definitely doesn’t wear like any other piece of […]