Whistler, B.C., February 12, 2020 – Local creative agency Origin, Fairmont Chateau Whistler and Tourism Whistler today announced pro-am photographer teams for the new outdoor cultural and creative event Uprising. Uprising will take place on Saturday, February 22 at the Fairmont Chateau Whistler and celebrate Whistler talent and culture while raising money for Protect Our Winters Canada.
Photographer teams were created in the name of mentorship and include professionals and up-and-comers: pro Reuben Krabbe and up-and-comer Duncan Sadava, pro Mitch Winton and up-and-comer Matt Sylvestre, pro Erin Hogue and up-and-comer Vincent Emond, pro Scott Serfas and up-and-comer Rob Lemay, and pro Mason Mashon and up-and-comer Tyler Ravelle. A roster of world class athletes including names such as Jamie Anderson, Anna Segal, Rory Bushfield, Jody Wachniak and more, will be joining the photographers on screen.
The pro-am duos will spend three days in February in Whistler-area mountains capturing and creating the ultimate slideshow with professional and emerging-star athletes. On February 22, the five teams will compete to see who can lay claim to a $5,000 People’s Choice cash purse presented by Tourism Whistler, as well as $2,500 cash prizes for Best Image from an Up-and-Comer (sponsored by gogglesoc) and Best Action Photo (sponsored by CLIF Bar).
“We’re really happy with how the photography community has embraced Uprising’s theme of mentorship,” said Origin Principal and Creative Director Danielle Kristmanson. “Everyone has validated its importance in terms of growing mountain culture. These teams are packed with an incredible amount of talent—both on the photography and athlete sides—but they’re all really interested in learning from each other. The team approach has brought down the competitive angle so the teams can focus instead on collaboration and doing something cool and fun for both the audience and themselves.”
Tickets are $25 and available at originoutside.com/uprising and proceeds—along with raffle prize draws—will support Protect Our Winters Canada.
“A big part of our decision to produce Uprising was to give our team at Origin an opportunity to get involved in something that would give back to our community, but also to Protect Our Winters,” continued Kristmanson. “Origin-ers have been all-in from the beginning, and we’re thrilled to support this deserving organization while celebrating local talent and culture.”
Following the main event at the Fairmont Chateau Whistler, Uprising will feature multi-venue after parties with local bars hosting “Pour One for POW” events. Partner venues will be pouring limited edition Protect Our Winters Pilsner from Coast Mountain Brewing and raising money for POW Canada. Each party will include prizes, music, beer, photographers and athletes all in support of a great cause.
“Our presenting partners, Tourism Whistler and the Fairmont Chateau Whistler, keep going above and beyond in making this happen but also so many of POW’s partners have come to the table to support the event with prizes or product to generate even more money for the cause,” said Kristmanson. “This is a true community effort, and we can’t wait to come together to celebrate and pay it forward to protect our winters.”
Presenting partners include Origin, Tourism Whistler, and Fairmont Chateau Whistler; Event sponsors include CLIFBar, gogglesoc, and PSAV; Event supporters include Coast Mountain Brewing, Mountain FM, The North Face, Salomon, Arcteryx, Patagonia, Buff, Smartwool, Jones Snowboards, Mountain Life Media and Whistler Blackcomb.
To purchase tickets and learn more, please visit originoutside.com/uprising. To participate, sponsor, support or volunteer at the event, please contact uprising@originoutside.com.
