Louisville, CO, November 2019 – Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced recently that is has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its footprint in the United States.
Founded in Sheffield, England in 1981 by mountaineer Rab Carrington, Rab has grown over the decades from an ingenious and reliable small operation to one of the world’s leaders in rugged, high-performance mountain clothing and equipment. Over the past three decades, the company has drawn inspiration from the untamed spirit of the mountains, the friendships climbers forge on the peak and one enduring mission: To awaken the climber in everyone and equip them for the ascent.
The partnership with Meteorite comes during a transformative time for Rab, which earlier this year unveiled its first-ever exclusive partnership with GORE-TEX. Rab now offers products built for light weather conditions as well as others designed for harsher climates such as the Infinity line, matching Rab’s signature Certified Goose Down with the weather-resistant technology of GORE-TEX to provide the perfect level of protection for any adventure.
Rab is also currently designing the next incarnation of its Mythic line, which serves as the pinnacle of innovation for cold weather sleeping bags. The company released its first Mythic products earlier this year and will unveil the Mythic Ultra next summer, the next step for a company that has already pushed the limits of what’s possible with high-quality down.
“So many opportunities are arising for Rab right now, and we’re engaging with customers on a lot of different fronts,” said Jon Frederick, U.S. Country Manager at Rab. “There are so many new products coming out that it sometimes feels overwhelming. But our primary goal has remained the same, and we believe that for certain users, we offer a better product than our competitors and we’re thrilled to be growing in the market.”
In 2009 Rab established its North American headquarters in Louisville, Colo. Frederick and Meteorite founder Eric Henderson have known each other since 2013, and Frederick insisted that Meteorite’s creativity and flexibility in the PR world make it an ideal partnership as Rab continues to grow.
“We’re at a place where someone like Hende and the team he’s built at Meteorite can help us reach the next level with what we need our PR to be,” Frederick said.
“The world of PR is pretty predictable, but I’ve always believed that Hende can navigate those waters impressively. I’ve always respected the work he does.”
Henderson founded Meteorite PR in 2017 and represents a broad collection of clients including leading outdoor footwear company Salewa, climbing brand Wild Country and award-winning outdoor and adventure film and production company Teton Gravity Research, among others.
“As we enter the Winter season Meteorite’s favorite time of the year, Rab’s heritage and cold weather product line are on point for Meteorite PR,” said Eric Henderson, Founder of Meteorite PR. “Rab’s offers a wealth of storytelling and innovative products begging to be told and shared with the North American Market. It’s our goal to elevate Rab’s categories and help grow their Global business.”
About Rab: It was here in Northern England in 1981 that celebrated climbing innovator, and adventurer Rab Carrington set up the equipment company that bears his name today. His goal was simple: to make an honest, rugged climbing kit that could perform at the highest level. Every Rab® piece was created by hand and rigorously tested by the man himself or friends and fellow climbers encountering the most extreme conditions. Today, we are ceaseless in our commitment to Rab’s exacting standards, ingenuity, and pioneering spirit. We make rugged, high-performance mountain clothing and equipment that give you absolute protection, comfort, and freedom on the hill, crag, or peak. We use cutting edge materials as well as time-tested ones such as premium quality European down. Nothing fancy or over-engineered – just honest, hard-working pieces that you’d rather repair than replace. By climbers for climbers.
About Meteorite PR: At Meteorite PR, we are product experts to our core. We are the ultimate end user, and we’ve been working in ski, outdoor, and action sports media for more than two decades. Call us Gen Xers with a Millennial spirit — we’ve got the experience and maturity to build your brand with the authenticity and stamina necessary to compete in the modern, digital world. Brand builders with a passion for PR, you never know what we’ve got up our sleeve. Meteorite PR – we do media right. meteoritepr.com