Alpine Meadows, Calif. – June 20th, 2025 – Nocs Provisions, known for crafting rugged, design-forward outdoor optics, has entered a new category with the introduction of two spotting scopes featuring premium optics, durable, weatherproof construction, and approachable price points to encourage more people to get out and explore the outdoors. The new scopes are ideal for both enthusiasts and serious wildlife observers looking to take the next step up in optical quality.
Interest in bird watching and wildlife observation is growing significantly: the U.S. Fish and Wildlife Service reports that there are 96 million birders in the U.S. alone, with a wide range of ages represented and notable growth in participation among young people. With this new interest, spotting scopes are becoming more popular as they provide the ability to see and experience one’s surroundings in serious detail, all from a safe distance away to avoid disturbing or startling wildlife.
“From day one Nocs has had an honest mission to get more people outdoors exploring and experiencing the natural world. Every product we introduce is designed with that core value, and our new spotting scopes are ideal for anyone who wants to get more serious about birding and wildlife observation,” said Chris McKleroy, Founder and CEO, Nocs Provisions. “The design of this spotting scope line allowed us to express our signature ridged design on the largest canvas yet, and it is not only a functional piece, but one that can add to the aesthetics of its setting. The optics in these scopes is leading edge for the price point, with top shelf glass, a fully body focus wheel, in an easy to use package. Find a bird or an animal, set up the scope on a trail and let passersby take a look – the response is incredible because it feels like you’re right there.”
The Lite View, in Ochre Yellow and Saguaro Green, was designed for birders, hikers, and nature enthusiasts looking for powerful optics and the ability to get into nature without the steamer trunk in tow. The ultrawide field of view is distortion free, providing a new level of peripheral vision for a scope in its class. The unique, 7-piece lens array and coating formula offers exceptional light transmittance, so the subject of your watch comes through in rich color and with sharp views from edge to edge. Equipped with a 9x-27x zoom and 56mm objective lens, the Lite View weighs in at just 1.2lbs, is IPx4 rated water resistant, and is tripod-compatible for extended viewing moments.
The Long View, in Oxford Blue, was built for serious wildlife observers and field professionals, combining a 20x-60x magnification with a large 85mm objective lens to deliver crisp, bright images across a wide zoom range. Featuring a fully multi-coated, 10-element (6-group) optical design, the Long View provides exceptional clarity and contrast, even in low-light conditions or inclement weather, and the exceptional light transmission creates rich color reproduction for bright, sharp views across the wide field of view. Ultra smooth, ultra precise focusing results from the inline focus wheel and eyepiece zoom, and the rugged, wave-grip feels great in hand while providing extra protection. The 3.86lb Long View is ideal for all-day glassing missions and foot-powered travel to remote locations, and the premium optics are protected by a rugged, thermoplastic frame with an IPx7 waterproof rating. The Long View is recommended for use with a tripod (sold separately) for maximum image stability.
The Long View and Lite View scopes come with Nocs’ No-Matter-What lifetime warranty, have recycled, plastic-free packaging.
