Bend, OR, April 21, 2020 – Tread & Butter has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions against climate change qualifies Tread & Butter to display the Climate Neutral Certified label in its branding and marketing for the next year before re-certifying.
“We wanted carbon off-setting to be hard coded into our company DNA,” said Tread & Butter CEO Matt Hughes. “The environmental benefits are obvious. But we also determined, as a startup, that structuring our operations around the Climate Neutral platform helps us think more strategically, which is a boost to our bottom line.” Added Hughes, “We’re over the moon to be in the first cohort of Climate Neutral Certified brands.”
Every company displaying the Climate Neutral Certified label has taken the same steps to address climate pollution. The process involves first estimating all of the carbon emissions from making and delivering a company’s products or services. Tread & Butter calculated its 2019 carbon footprint to be 40 metric tonnes of carbon dioxide equivalent. Companies must then follow a set of standards for buying verified carbon credits to offset their entire footprint. Carbon credits direct investment into reducing and capturing carbon dioxide, and can support a range of projects such as forest conservation, renewable energy, and direct destruction of climate-changing gases.
All Climate Neutral Certified companies also commit to a reduction action plan to cut future emissions. This year, Tread & Butter will reduce regular corporate travel and off-set outbound shipments through carbon credits.
“Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “We’ve certified our first group of companies this April and believe this is the beginning of a powerful movement among consumers and companies. Even at this difficult time, our newly certified brands are leading the way by recognizing that climate change must be solved. They believe that all companies should take immediate voluntary action to zero out their entire carbon footprint, and are engaging their consumers around this important issue like never before.”
Tread & Butter has joined more than 100 other Climate Neutral Certified brands, totaling more than 160,000 metrics tonnes of carbon. The first group of certified brands has the equivalent climate impacts of taking 35,000 passenger cars off the road for an entire year. Learn more about Climate Neutral and browse all of the certified brands at climateneutral.org.