Los Angeles, CA, June 23, 2020 — Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels.
“Thousand’s namesake and mission are rooted in providing safety for the global cycling community,” said CEO and founder Gloria Hwang. “The Chapter will help us to fulfill our promise of rider protection with enhanced features incorporated into a fresh silhouette and an elevated aesthetic. We are really proud to have developed this new generation of helmet from a human-centered design concept, inspired by all our learnings and feedback from cyclists over the years.”
The Chapter includes new elements of safety, unique styling, and sustainable design for cyclists to seamlessly integrate into their everyday lives. Thousand’s newest lid boasts integrated MIPS BPS (Brain Protection System) – an anti-concussion technology that can help further prevent concussions and traumatic brain injury by reducing rotational forces on impact. Chapter also features a magnetic, multifunctional tail light. The 50 lumen, rechargeable light activates automatically when attached to the Chapter or to the included multi-use adapter. This detachable light, the first of its kind in the helmet market, serves to keep the wearer visible while on the road. Chapter includes Thousand’s signature Secret PopLock for securing the helmet, backed by the brand’s Anti-Theft Guarantee.
The Chapter helmet also merges Thousand’s vintage-inspired aesthetics with modern features such as a sleek interchangeable visor to personalize. The Chapter visors are offered in three premium finishes, including a tortoise shell style. With eight vents, internal channeling with active ventilation throughout, and a dial-fit system, the Chapter not only leads in style, but comfort as well.
With a mission focused on sustainability, Thousand announced its 110% campaign in April to achieve climate positivity by offsetting 110% of its annual carbon emissions. With this goal in mind, Thousand will build and distribute Chapter using eco-friendly partners and practices along its supply chain, including a new European distribution center that will decrease carbon footprint by eliminating individual overseas shipping practices. Chapter is offered in three colorways and is available for sale at key retail partners as well at explorethousand.com. Each purchase will benefit 1% for the Planet, Thousand’s long-term sustainability partner.
For more information about Thousand’s Chapter helmet, please visit explorethousand.com/pages/chapter-collection.
Please direct Thousand media inquiries to OutsidePR’s PR Account Director Massimo Alpian at massimo@outsidepr.com.
