Somersworth, NH – Terracea, the pioneering outdoor apparel brand that embarked on its journey in 2017, is poised for a transformative year in 2024. Since its inception, Terracea has been synonymous with top-tier winter and ski jackets, establishing itself as a go-to choice for outdoor enthusiasts seeking uncompromising quality. Now, Terracea proudly announces a groundbreaking evolution, expanding its focus beyond the core winter market to introduce a collection that seamlessly integrates everyday style with high-performance functionality.
In 2017, Terracea set out on a mission to redefine outdoor wear, emphasizing quality, durability, and innovation. Over the years, the brand has garnered a dedicated following for its exceptional winter and ski jackets, becoming a trusted companion for adventurers in the coldest climates. As Terracea kicks off the year 2024, it marks the beginning of a new era—a strategic shift that builds upon its legacy while venturing into uncharted territories.
Vic Satir, General Manager of Terracea, expresses enthusiasm about this evolution: “Our journey since 2017 has been about pushing boundaries and reimagining outdoor apparel. While our roots are deeply embedded in crafting high-performance winter gear, 2024 represents a pivotal moment for Terracea. We are expanding our horizons to cater to the dynamic lifestyle of everyday explorers without compromising the quality and innovation that define us.”
The upcoming collection, set to debut in Spring 2024, showcases Terracea’s commitment to versatility and innovation, allowing ski & snow apparel to remain a notable part of the brand’s offerings while embracing new styles tailored to the diverse needs of modern consumers.
Terracea’s expansion mission is a testament to the brand’s dedication to meeting the evolving needs of its diverse customer base. The 2024 collection is not just a wardrobe addition; it’s a statement—a celebration of the brand’s evolution and a nod to the limitless possibilities that lie ahead.
“As we unveil this new chapter, we invite our customers and industry enthusiasts to join us on this exciting journey. Terracea is not just a brand; it’s a commitment to excellence, and 2024 is the year we redefine what outdoor fashion truly means,” says Vic Satir.
For the current Terracea collection, head to www.terracea.com.For press inquiries and more information, please contact Kate Sullivan/ kate@terracea.com.
