Namuk, a Swiss-based sustainable outdoor brand for kids, announced its expansion into the North American market with its headquarters based in Bend, OR. Founded in 2016, this expansion allows the brand to continue to develop products that combine functionality with style while integrating its sustainability standards.
“Namuk solved a need for parents looking to find functional clothing that allowed kids to have unlimited adventures outside without compromising quality, durability and style,” said Franz Bittmann, Founder & CEO. “This expansion is a culmination of building a unique, positive brand image in the Swiss market, and our goal is to now become the most important global outdoor brand for kids.”
Backed by the belief that kids need clothes that allow them to experience nature with all of their senses no matter the weather, Namuk designs products for kids ages zero to 12. Products are tested by kids and improved based on kids’ feedback to “deliver durable, well-thought-out and, most importantly, apparel that is both sensible and fun.”
As one of the first Swiss outdoor children’s label in Switzerland, Namuk clothing ismade from materials and produced using its high standards of craftsmanship. The company combines functionality, durability and design to offer products derived from recycled materials and upcycled collections that result in apparel that is made to last and be passed on for multiple generations.
Its year-round collection includes apparel, accessories and equipment such as snow winter overalls, Primaloft reversible jackets, Merino-based apparel, snow jackets and pants, and its PrimaLoft Bio fleece collection.
Innovative design features include hidden pacifier holders, magnetic easy-entry gloves, toilet zippers and integrated suspenders.
For more product information, go here.
Photo courtesy Namuk
