Surface Products, a leading suncare brand in the active outdoor and fitness spaces, has selected Remedy Public Relations to assist in the launch of their new CBD-infused sunscreen and suncare products. Through a partnership with industry-leader Dixie Botanicals®, Surface was able to create one of the first a hemp-derived cannabidiol (CBD) suncare lines available both online and through at brick-and-mortar retail channels.
Guy Trotter, founder of Surface, chose Remedy for public relations support because of the company’s wide-ranging experience in the active-outdoor space, but also its experience with personal care, fitness, and general consumer products.
“Surface has always brought a lot of innovation into the suncare world, and their new CBD-infused line is particularly exciting. Guy and his team are willing to stretch the boundaries of what is typical in the sunscreen space, which matches how we approach PR, and just one of the reasons we’re excited to partner together with Surface,” commented Bill Byrne, co-founder and managing director of Remedy Public Relations.
Surface’s introductory line of CBD-infused sunscreen line up includes its popular Sheer Touch SPF50 Lotion, Sheer Touch SPF50 Spray, and Aloe Vera Aftersun Spray. All Surface CBD-infused suncare products are 100% THC-free CBD, reef-safe, hypoallergenic, and cruelty-free.
Winner of the 2019 Bulldog PR Gold Medal in the Best Consumer Product Launch category, Remedy Public Relations is based in San Diego, with associates in Los Angeles, New York, San Francisco, and other key markets across the U.S. With experience in industries that include the active-outdoor lifestyle, consumer tech, finance, and craft beer, Remedy offers brands a unique combination of creative PR strategy, backed by realistic thinking and a history of proven results.
