Amphipod, the innovation leader of specialty run visibility products is providing a complimentary package of 75 new turn-key assets and marketing templates for specialty run stores to easily promote the importance of run visibility to their customers.
The Campaign centers on the simple concept that enhancing a runner’s ability to be visible and seen in low light conditions requires a multi-pronged approach utilizing wearable reflectivity-enhancing components combined with flashing LED elements positioned visibly, and 360 degrees around the body.
“Most runners either don’t realize that they can’t be seen, or think they’ll be weighed down”, says Keith Willows, Amphipod’s head of engineering. “We’ve successfully addressed the challenge of developing ergonomic, comfortable and ultra-lightweight visibility gear specifically designed for runners.”
Available through specialty stores nationwide, Amphipod offers the widest range of visibility-enhancing gear for runners with more than 30 core visibility products in their Viz 360° Product Collection. As part of the campaign, Amphipod is providing complimentary “Run Visible. Run Safe.” kits supporting the store’s ability to promote the message and itself as the local go-to source to find top-rated specialty-exclusive visibility gear. “We’ve seen that stores that actively promote run visibility see the return,” says Linda Glassel, VP of Marketing.
The Kit, free for the asking, provides a full range of curated campaign assets, including imagery, social media content, email marketing templates, staff education materials, merchandising tools, and complimentary wearable reflectors for customers or store staff members. Kit materials allow stores to use social media, email marketing, signage and in-store events to emphasize the importance of wearing visibility-enhancing gear for running safety in fall and winter while highlighting their store as the go-to destination for the kind of exclusive specialty running gear their customers can’t find elsewhere.
Leading the VIZ 360º Product Collection for fall is the new and highly anticipated Xinglet Optic Beam USB Rechargeable Vest. Weighing less than 3 ounces, this visibility-enhancing flashing reflective USB rechargeable vest with innovative optic light tube design integrates both the key elements of enhancing visibility with 360º LED illumination and front and rear reflective booster zones. In addition, the product features a quick zip-on design, is fully adjustable for the perfect fit, has a simple push-button activation, and lasts up to 5 hours flashing on one charge.
In addition to the new USB re-chargeable Xinglet Optic Beam, the VIZ 360º Product Collection features a full series of re-chargeable lighted essentials, Xinglet Series reflective vests, visibility-enhanced storage for phones, LED integrated phone belts, reflective phone arm bands, and Amphipod’s signature series of Vizlet magnetic wearable flashing LED Reflectors.
The VIZ 360º Collection is shipping now in preparation for the “Run Visible. Run Safe.” Campaign which kicks off September 1st. The timing of the campaign’s launch begins with fall back-to-school, as daylight hours begin to shorten, and continues through “National Running Safety Month”.
For more information on Amphipod’s Viz 360°Product Collection or to request the Run Visible. Run Safe. campaign kit contact your Amphipod Rep, or firstname.lastname@example.org.
Amphipod’s long- standing commitment to the specialty run channel continues to provide the building blocks for partnership success with specialty exclusive products, obsessive service, effective UMAP protection, margin enhancing programs, marketing and merchandising support, same day shipping, and in-stock reliability.
About Amphipod, Inc.: Founded in 1998 by two runners with professional expertise in engineering and product design, Amphipod was born of the idea that nothing should get between you, and a perfect run. Amphipod’s specialized minimalist design and engineering expertise, passion for innovating and obsessive standards have resulted in functionally significant hydration, training and race-day solutions that set industry standards for performance and quality. Headquartered in Seattle, Washington, Amphipod products are sold through specialty stores nationwide. amphipod.com