Skratch Labs will release its Clear Hydration Drink Mix, a sports drink that tastes like water, this spring. With a hint of flavor from real fruit, the mix provides electrolytes water alone does not. This new hydration line complements the brand’s hydration mixes.
“For years, I’ve been asked by athletes for a sports drink that tastes like water—clear of anything that isn’t absolutely necessary,” said Dr. Allen Lim, founder, Skratch Labs. “Making a sports drink that tastes like water was important to these athletes because even though they know that they need a sports drink to replace the carbohydrate, sodium and water they lose when training and racing, they also want the refreshing and clear taste of water to cleanse their palate and eliminate flavor fatigue. Clear Hydration Drink Mix has the ‘taste and feel’ advantage of water with all of the benefits of a sports drink. There is no compromise.”
Clear Hydration Drink Mix replaces water and electrolytes lost from sweat while providing the carbohydrates athletes need. This formulation hydrates faster than water and won’t upset the stomach.
Clear Hydration Drink Mix will be available in two flavors, Hint of Lemon and Hint of Orange. It will be offered in 240g bags, 15g singles, and an 8-pack caddy of singles.
Photo courtesy Skratch Labs
