Portland, OR, (September 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019.
Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as the category leader in technical blankets. Combining technical materials, including post-consumer recycled goods, with fresh designs and colorways, Rumpl’s collection of versatile blankets and gear delivers “the comfort of home” anywhere.
“In our search for a new communications partner, we sought an agency that is agile and forward-thinking to match our brand’s aspirations and internal capabilities,” says Rumpl Founder and CEO Wiley Robinson. “In rygr, we’ve found a partner that is authentic in the active lifestyle space, enthusiastic about design and innovation, and capable of telling engaging stories across endemic and broad-based platforms.”
rygr is an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate 360-degree product and brand campaigns. rygr’s client list includes Swedish apparel- and gear-maker Fjällräven, American footwear brand KEEN, and French footwear, apparel and hardgoods manufacturer Salomon.
“This partnership with Rumpl presents rygr with an incredible opportunity to work with a category leader that shares our values surrounding stewardship and craft,” says Brian Holcombe, principal at rygr. “A Rumplblanket has a place in every household and the storytelling opportunities offered by the brand are myriad. Whether we think about the design ethos behind Rumpl’s brilliant patterns or the brand’s admirable move to post-consumer recycled materials across much of its product line, Rumpl has built a solid foundation from which to work.”
