Portland, Ore. (Oct. 18, 2023) – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts.
Weichhand brings more than a decade of experience stewarding iconic brands in the outdoor and specialty retail space, having most recently led brand strategy for Yeti along with turns leading marketing teams, driving growth strategies, and igniting creative efforts for Chaco, Madcap Coffee and Anthropologie. At Yeti, he launched the brand’s most visible sustainability platforms and campaigns in the company’s history, many of which have garnered acclaim from the marketing and advertising industry and press.
With Rumpl marking 10 years in business in 2024, Weichhand joins the company at a pivotal moment and is poised for growth.
“We’re honored to have landed Josh, as his experience leading marketing at juggernaut brands will directly apply to the stage of growth Rumpl is entering,” said Wylie Robinson, founder and CEO. “Rumpl pioneered the outdoor blanket category, and we’re excited to continue our contributions to the outdoor market at large. To have Josh put pen to paper and bring his creative vision to our team is a dream come true.”
“I’ve been following Rumpl since Wylie launched the brand on Kickstarter, and I have so much admiration for what he’s built and the impressive leadership team he’s assembled,” said Weichhand. “In addition to joining an exciting brand and energized team, I’m focused on the unique moment in which Rumpl finds itself, both as a brand that’s created and defines its category, and as a player uniquely positioned to win a wide audience across outdoor, sporting goods, and Gen Z consumers. I could not be more excited to contribute to this next chapter.”
