San Francisco, CA, August 17, 2020 — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal Robbins customers across the U.S. and Europe.
Specifically designed to meet the rigors of outdoor adventures through a more sustainable material solution, Royal Robbins new line of Hemp Socks is naturally soft, odor resistant, and blended with recycled polyester and nylon for lasting durability.
“We have a long history of bringing outdoor smart casual fabrications to market that are also easy on the planet,” said Michael Millenacker, President and Chief Executive Officer of Royal Robbins. “As we looked to approach the sock category with something truly unique that matched the heritage of our brand DNA, we found there’s no better material for a sock than hemp because of its natural performance qualities and lighter footprint on the environment. We’re excited to launch into this new category in a differentiated way and also donate a portion of all sock proceeds to the Adventure Travel Conservation Fund, our partner directly funding local projects engaged in the conservation of unique natural and cultural resources of adventure travel destinations.”
Hemp yarns are inherently odor resistant, temperature regulating, moisture managing, hard wearing, and comfortable across a variety of climates. Hemp is a highly sustainable textile crop and grown primarily with rain water, zero pesticides, and its deep root systems promote soil health and prevent erosion.
For every pair purchased, Royal Robbins will donate 1% of sales to the Adventure Travel Conservation Fund (ATCF) to fund conservation projects that protect cultural and natural resources and help local economies dependent on tourism.
The unisex collection comprises nine styles of soft, long-wearing socks — available in micro, quarter, crew, and compression, with or without Bug Barrier™ Technology. Check out the entire collection here.
Look for the new Royal Robbins Fall 2020 collection in specialty outdoor retail stores, and online at RoyalRobbins.com later this month.
About Royal Robbins: Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit royalrobbins.com.
Verde Brand Communications