Ripton & Co., the maker of technical active stretch denim is disrupting the bike apparel market with the release of its men’s and women’s denim bike pant.
“The pants are super-thin, really comfortable and a performance-oriented product,” said Elliot Wilkinson-Ray, founder and CEO.
“The bike pants send a different message on riding attire,” said Ryan Fezler, operations manager. “They hold well, stretch well and roll fast; this is what I want to be riding in. I’ve taken them on 100-mile rides and it’s fun. They fit well and are an added layer of protection to shed the winter air.”
The pants are made with four-way stretch denim, sourced from a technical denim factory in Europe,are up to UCI downhill regulations, have hip pocket storage and front mesh pockets, a raised back for better on-bike fit, articulated knees with room for knee pads and a wide waistband with an internal drawstring belt for a comfort fit on and off the bike.
“If you’re wearing denim bike pants, you’re turning heads,” said Fezler. “I gravitate towards them every time. When I’m on a gravel bike and it’s cool outside, instead of wearing tights, I’m in my denim pants. They look better, feel better and I ride better.”
For more product information (men’s) go here, for women’s go here.
Photo courtesy Ripton & Co.
