New York, NY, April 3, 2020 – Premium performance sunglass brand Revo along with 26 brands including Boll & Branch, Dagne Dover, Rhone and Kopari are proud to announce BRANDS x BETTER- a coalition of brands who are fostering stability in a time of crisis.
Coalition members are giving back to those most affected by COVID-19, supporting their employees during these uncertain times, and promoting conscious consumer spending to keep the economy functioning. Each brand demonstrates strong ethical standards in managing their workforce and warehouses to ensure that customers’ purchases arrive as quickly and safely as possible. As the world experiences this unprecedented health and economic crisis, BRANDS for BETTER members plan to leave their respective industries, and the world, better than how they found them.
“At Revo, our community has always been at the heart of our brand. It is this community that we are passionate about and focused on during these challenging times. While we continue to bring our NASA lens technology sunglasses to our discerning customers, Revo will be donating 10% of our net profits from April 1, 2020 to April 30, 2020 in support of the Meals on Wheels COVID-19 Response Fund.
This fund aims to assist the most vulnerable Americans and keep them safe and nourished in communities across the country. We are proud to be a part of the Brands x Better coalition and believe our collective spirit is strong, our ability to come together is powerful, and that sunny skies are ahead.” – Cliff Robinson, CEO, Revo.
The 10+ Movement
Each coalition member is giving up to10% of proceeds to a charity or non-profit of their choice that is serving people on the frontlines of the COVID-19 crisis, in addition to offering a shopping incentive for their customers.
- Boll & Branch
- Clean Simple Eats
- Dagne Dover
- DTX Company
- Enso Rings
- Harrow Sports
- Knot Standard
- Rockets of Awesome
- Super Coffee
About REVO: Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.
For all media inquiries, please contact:
Kristin Durante, VP Marketing