Louidville, Colo. (Oct. 17, 2023) — Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks and snacks with them outside.
“Being lovers of the outdoors, we want to spend as much time as possible outside and take care of the planet while we are at it,” said Lisa Löwenborg, marketing manager at Primus. “Lunch breaks outside are a way to recharge after being inside at your desk or computer in the office. When you pack your lunch, and don’t need to wait in line for the microwave to heat it up, you get to spend even more time in the park soaking up the sunshine.”
The Fritid Collection makes it easy for a user to always have their Slurken or Koppen at the ready with coffee in the morning, or to stay hydrated during the day with their Klunken.
Fritid Collection
Koppen Mug
Enjoy those last days of summer out on the patio prior to heading into the office with this sleek, double-walled, stainless-steel mug that will keep your latte hot longer. 7.5 oz.
Preppen Container
Back to work doesn’t mean grabbing a snack from the vending machine or paying exorbitant prices for lunch. Hot or cold, on the trail or at the picnic table, the Preppen will serve it up just the way you want it. 23.6 oz.
Klunken Bottle
With a color to suit almost any mood and compatible with backpack side pockets, this will help users stay hydrated throughout the workday. 17 oz.
To see the Fritid Collection please visit https://primusequipment.com/en-eu/collections/fritid-collection-your-everyday-companions.
For more information on Primus and their product assortment, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.
