Carlsbad, CA – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a Leading Performance brand, with mentions in every category in Textile Exchange’s Material Change Index published this week. The index tracked prAna’s reported fiber use in 2019. News of this accomplishment signals to the industry that prAna is well on the way to their goal of 100% preferred fibers usage by 2023.
“I could not be more excited to be part of a brand that realizes that our biggest opportunity for impact is in our materials and is willing to take action,” said Rachel Lincoln, Director of Sustainability at prAna, “using regenerative and regenerated fibers as our foundation, we are softening our impact on the environment and starting to build towards true circularity. I am so proud of the whole Product Creation Team, whose choices have helped us reach the highest rank possible.”
Achieving Level 4 in the Textile Exchange Material Change Index denotes that prAna is pioneering industry transformation and scored a minimum of 75 out of 100 possible points in Materials Circularity, Materials Sustainable Development Goals, Cotton, Polyester, Nylon, Manmade Cellulosics, Wool, and Down.
The report draws on exclusive data provided through Textile Exchange’s Corporate Fiber & Materials Benchmark (CFMB) program, the largest peer-to-peer comparison initiative in the textiles sector with more than 170 voluntary brand participants. The CFMB program fills a necessary industry gap by rigorously analyzing self-reported company data to track the materials sourcing progress of individual companies as well as the industry at large.
The resulting Material Change Insights Report provides one of the most data-backed and comprehensive analyses of how the industry is progressing in its shift to preferred materials, as well as alignment with global efforts like the Sustainable Development Goals (SDGs) and the transition to a circular economy. It builds on Textile Exchange’s Material Change Index (MCI) — a family of indices, published earlier in the year, that tracks individual company progress. For more information visit mci.textileexchange.org.
About Prana: Clothing for Positive Change – We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create clothing for positive change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com