Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment.
“This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, Planet Fitness. “As we look toward brighter days ahead, given how the pandemic has impacted us all, it’s imperative to remember that fitness is essential to everyone’s lives and for strengthening us both mentally and physically.”
“We’re thrilled to welcome Planet Fitness back as the presenting sponsor of Times Square New Year’s Eve,” said Jeffrey Straus, President, Countdown Entertainment. “We look forward to seeing Times Square transform into a sea of purple and yellow as we ring in the New Year.”
“We are excited for Planet Fitness’ return to Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest as we celebrate the show’s 50th anniversary and, together, welcome 2022 as the ball drops in Times Square,” said Jerry Daniello, senior vice president, Entertainment Brand Solutions, Disney Advertising Sales. “Planet Fitness has been with this ABC special event for many years, and we are thrilled they are returning as the presenting sponsor of our 11:30 p.m. show.”
