Louisville, CO, January 15, 2020— PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record.
“As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new audiences, while remaining authentic to our core community of passionate riders,” said Andrew Hammond, brand manager at PEARL iZUMi. “Backbone shares our love of riding bikes, and our belief that business can be a force for good.”
PEARL iZUMi’s new spring 2020 product line is set to launch later this month. The line features new, innovative high tech apparel and footwear to meet the demands of the world’s most dedicated riders, as well as comfortable, versatile and functional apparel designed to perform both on and off the bike from PEARL iZUMi’s growing BikeStyle collection.
Honoring the brand’s Social Purpose statement and pledge to “Ride More, Do More,” more than 30% of the 2020 product line is made of recycled, renewable or organic materials. Building on this commitment, PEARL iZUMi has pledged that by 2022, a full 90% of its product line will be made from sustainable materials.
“PEARL iZUMi is one of the most iconic active lifestyle brands in the world,” said Ian Anderson, partner and PR director at Backbone Media. “As an agency, we always talk about the importance of ‘riding for our brands,’ and as lifelong cyclists, we’re thrilled to ride for PEARL iZUMi.”
