Alpine Meadows, Calif. – March 18, 2025 – Nocs Provisions, maker of adventure-ready outdoor optics and accessories, today announces its new collaboration with Bird Collective. The partnership formed over shared values of celebrating and protecting our natural environment, while helping support outdoor access for all.
Bird Collective, a Brooklyn-based lifestyle brand, is dedicated to birds and conservation through the design of apparel and accessories that tell their stories. By partnering with nonprofits, they help fund projects that protect bird populations and their habitats.
The limited-edition binocular bundles are available in two styles, the Field Issue and Pro Issue, each featuring a hand-painted speckled design inspired by the eggs of Northern Cardinals and Blue Jays. The woven straps have geometric patterns that echo the native landscapes and habitats where these birds thrive. Together, they create a functional yet stylish product that celebrates the connection between birders and the natural world.
“Partnering with Nocs Provisions has been a natural fit,” said Tina Alleva, Co-Founder of Bird Collective. “Their commitment to outdoor exploration aligns closely with ours. Angie Co, Co-Founder of Bird Collective, added, “Together, we hope this project encourages more people to discover the joy of birding. It’s an activity you can do wherever you are, from the densest cities to the most remote landscapes.”
This partnership builds on a shared history of supporting conservation and increasing access to outdoor spaces, reaffirming both brands’ dedication to empowering diverse communities to connect with nature.
“Bird collective is rooted in what we’ve been about since the beginning,” said Chris McKleroy, Founder of Nocs Provisions. “This collaboration has been an exciting way to create a meaningful product with a strong message for the birding community.”
The limited-edition Nocs x Bird Collective binocular bundles are available exclusively at REI.
