ALPINE MEADOWS, Calif. – March 28, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of its first Nature-Inspired Hat Collection, the Extinct Creatures 6-Panel and the Interesting Birds Bucket Hat. The new hat collection is available at Nocsprovisions.com and costs range from $39 to $45.

Made from 100% organic cotton, each 6-Panel highlights an extinct creature, while the Bucket Hats show off an array of interesting birds. The neutral tones are broken up with pops of color on the inside, contrasting colors at the front, and unique designs across the hats. The 6-Panels feature the animal names lettered on the side and NOCS written on the back, and the Hemp Buckets have a tricolor pop with the names shown inside. Each graphic was carefully sketched to showcase the abstract details. 

The Extinct Creatures Collection includes: Caribbean Monk Seal, Mexican Grizzly Bear, Elasmotherium, Saber Toothed Tiger, Zannibar Leopard, and Phoberomys. 

Core Features:

  • 100% Organic Cotton Twill
  • Stitched Embroidery Artwork
  • Color Pop Underbill
  • Adjustable Fit

The Interesting Birds Collection includes: Anhinga, Blackbumian Warbler, Mot Mot, Pileated Woodpecker, Western Sandpiper, and Western Tanager. 

Core Features:

  • 100% Organic Cotton Twill
  • Color Pop Underbill
  • Ventilation Holes
  • One Size Fits Most
  • Stitched Embroidery Artwork

“One of the biggest reasons we do what we do is to show our appreciation for our earth and its beautiful creatures. The Extinct Creatures collection was inspired by the past, when amazing animals such as the Saber Toothed Tiger were roaming the earth. It reminds us to nurture our environment and learn from the past,” said Nocs Provisions founder and CEO, Chris McKleroy. “The Interesting Birds collection is inspired by the present – for nature lovers, birders, and really anyone who is curious about what’s out there.”

All Nocs Provisions optics are crafted for durability and each product is covered by the brand’s “No Matter What” lifetime warranty. Since day one, Nocs has been a member of 1% for the Planet, and also supports Feminist Bird Club, Hike Clerb, She Jumps, Intersectionalist Environmentalist, and Trips for Kids Marin, a non profit that provides kids in communities with limited outdoor access an opportunity to explore nature on bike.