Alpine Meadows, Calif. – October 17, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the Nocs x Florence Collab as a homage to surfers, action seekers, and tide chasers alike. The limited edition bundle features Nocs’ award winning Waterproof Standard Issue Binoculars and a custom rope strap, all displayed in unique, plastic-free packaging.
Since the beginning, Nocs has developed inspiration from the sea and surfing community. Nocs binoculars are a favorite among surf competition judges and spectators alike. Nocs recently sponsored the Western Surfing Association 2023 Championship Tour where each stop along the way was filled with catching waves and creating a welcoming space to take in the ocean views. Florence is a leader in utilitarian outdoor apparel and gear, founded by surfing icon, Olympian, and 2x World Champion John John Florence. The brand is all about building the best gear and apparel, while protecting the ocean for years to come.
The collaboration includes two custom pieces of gear: A brightly colored yellow pair of binoculars to stand out among the sea and a matching yellow and red rope strap fashioned after the ropes that John John uses to sail. The Standard Issue 8×25 waterproof binoculars are ideal for every adventure, from eyeing the best waves to trekking along ridgelines. The fully multi-coated lenses and BaK4 roof prisms produce the clearest image, so each view is extra crisp. For functional comfort, the rugged no slip grip is ideal for days on the water. Completely waterproof (IPX7 certified) and fog proof, the Standard Issue binoculars are made to be taken everywhere.
