Steamboat Springs, CO, September 16th, 2019—Moots has announced their latest move to better service their loyal customers and also expand their reach outside the North American market. They have just finalized an agreement with Saddleback, a high-end bicycle frame and parts distributor, to serve as their sales and service partner in the UK.
The partnership marks the steady momentum Moots has been building in recent years. Since changing ownership a few years ago, Moots has embarked on updating its frames with modern features and finishes, as well as pioneering innovation in the gravel and adventure bike segment. Its signature Routt family of gravel bikes delivers race-proven geometry in the Routt RSL, all-around performance and greater tire clearance in the Routt 45, and the ultimate comfort and traction of the venerable Routt YBB soft-tail.
Saddleback’s standing within the UK market and existing product assortment make them a good fit to partner with the renowned titanium builders. Moots President Drew Medlock noted, “Saddleback has a fantastic team and great reputation, not just in distribution, but most importantly in brand building. We are really excited to have them as a partner in the UK to help tell the Moots story, and provide better service to our existing UK customers.”
For his part, Saddleback Brand Director Richard Mardle added, “We’re enormously excited to welcome Moots to the Saddleback family. Not only does the Moots team create the most exquisite titanium frames, but their real love of cycling shines through everything they do.”
Moots aims to continue it’s deliberate and prudent growth overseas, but remains rooted in Steamboat Springs, Colorado where they are committed to continue crafting the best titanium bicycles in the world.
