Boulder, CO, September 18, 2019— Krimson Klover, a clothing company created by women, for women who live fully through travel, adventure, and outdoor sports, has hired Sophie Coffey to lead the brand’s marketing department at the company’s headquarters in Boulder, CO.
Coffey, pictured right, is an experienced marketing professional with a deep background in the outdoor industry. She has lent her skill set to companies such as Specialized Bicycle Components, Rapha, and Bell Helmets, to name a few. Most recently, she served as the Brand and Marketing Manager for Sierra Designs, a Boulder-based camping and outdoor equipment brand with a long history and heritage.
“I am so excited to be a part of the Krimson Klover team during a tremendously exciting time of growth. We’re poised to elevate the brand to the next level, both in terms of our presentation and our marketing. Plus, being a part of a woman-owned company and working with a group of tremendously talented women makes it an even better place to come to work each day,” Coffey says.
Coffey lives in Boulder with her husband, Sean, and her three fantastic cats. When not crafting excellent marketing strategies, she can be found at the barn with her horse, Callie, or out cycling on Colorado’s mountain roads.
“We are in an exciting growth phase, and the need for more and greater talent to help facilitate that growth is paramount,” says Rhonda Swenson, Krimson Klover founder and creative director. “We have worked hard this year on new initiatives in engagement and reaching women who are looking for a brand just like ours: sporty, feminine, strong, with lasting quality and no fuss. Coffey has the qualities to communicate these goals; we are thrilled to have her join our team.”
With a new marketing and sales support division, and headquarters and showroom in Boulder, the company now has the bandwidth to expand both its winter and summer collections. This summer’s collection represented the largest offering yet, including a new swimwear and UPF series. As the brand grows, the collections are expanding with more offerings in each line. Krimson is on the move!
#LIVE BOLDLY
